Yesterday, I came across this Slideshare presentation that Joe Solomon prepared for Vassar College. It contains some excellent advice for institutions lost in the transition to social media and unable to reach generation Y. On the latter subject, readers may also be interested ReadWriteWeb's post, Why Gen Y Is Going to Change the Web.

Browsing through Joe's slides, I was reminded of the quote from journalism class, "When a dog bites a man, that is not news, because it happens so often. But if a man bites a dog, that is news." (John B. Bogart, New York Sun). In this case, the college may have taught the student. But now, the student is teaching the college.

Joe Solomon's slides on social media fundraising

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