For nonprofits, the arrival of SproutBuilder is a welcome innovation. Using Sprout, non-technical staff can create multimedia widgets that bring together up-to-date information about the work of a nonprofit. Each "sprout" can include text, images, video, calendars, RSS feeds, and a "donate now" button spread across multiple "pages." Once the sprout is published, supporters can post these rich media widgets on their own blogs, websites, and social networking profiles. Nonprofits can update the widget at any time and track where they are appearing and how individuals are interacting with them. The best part of all is that Sprout is completely free. For cash strapped nonprofits, investing a few hours to build an attractive Sprout widget can be a positive and financially rewarding use of social media. This webinar will look at a number of successful nonprofit implementations of Sprout, provide a quick demonstration on building and promoting a sprout, and offer tips on how to integrate a sprout in your own work. The presenter of this webinar is neither a staff member nor a consultant with SproutBuilder.

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